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Premier League clubs line up collective shirt sleeve deal

The Sporting Group International agency has revealed that it is in talks over a collective shirt-sleeve sponsorship deal for a number of English Premier League football clubs.

Teams have been given permission to seek sleeve sponsors for next season and in November it emerged that some clubs were already negotiating deals with prospective partners.

Speaking to UK newspaper The Mirror, Sporting Group International’s chief executive, Adrian Wright, said that a number of clubs could end up securing the same sleeve sponsor under a deal that is currently being negotiated.

Wright said: “It’s the first time in EPL history the sleeve can be sold and hopefully it will be the first time that one brand has been seen on multiple shirts from potentially eight to 10 clubs.”

According to The Mirror, the value of the sleeve space represents around 20 per cent of the main shirt sponsorship deal.

The newspaper’s report added that two current Premier League clubs would be unable to seek a sleeve sponsor due to terms in their contracts with their main partners which prevent other companies’ logos from appearing on their shirts.