English Premier League (EPL)

A number of sports marketing agencies are seeking a brand or brands to become shirt sleeve badge partners to around 10 English Premier League clubs, Sports Sponsorship Insider has learned

English Premier League club Southampton increased the value of its main shirt sponsorship rights in the deal agreed with UK media and telecommunications company Virgin Media this month.

TAG Heuer has become the Premier League’s first Official Timekeeper and Watch Partner in a three-year deal from 2016-17 to 2018-19 understood to be worth CHF8m (€7.2m/$8.1m) per year.

Beer brand Carling has been unveiled as an official partner of football’s English Premier League.

Swiss watch manufacturer Tag Heuer has been unveiled this (Tuesday) afternoon as a new partner of football’s English Premier League.

DraftKings’ deals with three English Premier League clubs are a precursor to a major UK marketing push set to start from the 2016-17 season.

Values of main shirt sponsorship and kit supply deals for the 98 clubs in the Big Five European football leagues form the backbone of this report. It contains extensive analysis of this income, with charts and text looking at angles such as the biggest-spending industries, the spread of wealth between clubs, and more. Also includes: comprehensive listings of the sponsors for each club, in-depth case studies of sponsorship programmes of 10 clubs, and analysis of league central sponsorship programmes.

Tyre manufacturer Maxxis International has extended its partnership with English Premier League football club Liverpool.

English Premier League football club West Ham United has agreed a two-year partnership with British watch brand Royal London.

English Premier League football club Newcastle United has entered into a partnership with betting company Coral.

English Premier League football team Norwich City is searching for a new shirt sponsor for the 2016-17 season after insurance company Aviva signed an extended, but downsized, deal with the club.

Sportswear retailer JD has agreed a deal to become a stadium partner of English Premier League football club Crystal Palace.

Betting company Betfair has entered into a partnership with English Premier League football club Southampton in a move to further strengthen its presence in the competition.

Consumer electronics manufacturer Hannspree has extended its partnership with English Premier League football club Watford.

English Premier League football club West Bromwich Albion has renewed its partnership with online betting company Bet365.

Insurance provider Hood Group has been unveiled as the new premium partner of English Premier League football club Stoke City.