Dacia

Car manufacturer Dacia has been unveiled as the principal partner of the Great Britain Rugby League Lions team, which will return to action for the first time in 12 years in the autumn

The Dacia car brand of French automotive manufacturer Renault has extended its partnership with the Super League for title sponsorship of the rugby league competition’s Magic Weekend.

Romanian car manufacturer Dacia has agreed a deal to sponsor rugby union’s Pro14 Final Series.

In 2015-16’s Dacia Family Project, Udinese and the car brand set out to encourage long-term attendance and loyalty by urging supporters to create a new generation of Udinese fans – literally.

Club and sponsor worked with agency Publicis Italia to turn a Serie A match against Lazio into a live auction raising funds for a set of fan causes.