British Rowing

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Business analytics software firm SAS’s sponsorship of British Rowing and the elite GB Rowing team could be the first of many tie-ups with sporting organisations, Mark Wilkinson, managing director of SAS UK and Ireland told Sports Sponsorship Insider.

Japanese sporting goods brand Mizuno will title sponsor this December’s 2018 British Rowing Indoor Championships in London.

Japanese sportswear and equipment company Mizuno has entered into a partnership with the British Rowing national governing body.