BKT Tires
‘Sponsorship goes far beyond branding assets’ | Lucia Salmaso, BKT Tires
Lucia Salmaso, BKT Tires Europe managing director, said the brand sponsors sport to make sure it is front-of-mind in its lengthy distribution chain.
BKT Tires agrees deals with seven IPL teams
Indian tyre brand BKT Tires has agreed sponsorship deals with seven Indian Premier League teams for the upcoming season
BKT continues as title sponsor of Serie B
Italian football’s second tier, Lega Serie B, has signed a renewal with title sponsor BKT Tires.
BKT Tires announces deals with six IPL teams
Indian tyre manufacturer BKT Tires has agreed sponsorship deals with six Indian Premier League teams covering this year's tournament