BioSteel
NHL sponsor BioSteel files for bankruptcy protection
Canadian sports drink BioSteel, a sponsor of the National Hockey League (NHL), has announced that it has sought and obtained "an initial order for creditor protection from the Ontario Superior Court of…
BioSteel expands NHL presence by aligning with six teams
North American sports drink brand BioSteel has expanded its presence in the National Hockey League ecosystem by partnering with six teams
BioSteel secures multiyear partnership with NHL, NHLPA
North American sports drink brand BioSteel has been designated the official hydration partner of the National Hockey League and NHL Players Association as part of a multiyear agreement
Lakers sign sports drink partnership with BioSteel
The National Basketball Association's Los Angeles Lakers have signed a multiyear sports drink partnership with BioSteel, bringing an end to the team's long-standing deal with Gatorade
BioSteel expands into US soccer landscape with Kansas City NWSL deal
National Women's Soccer League expansion team Kansas City NWSL has struck a partnership with sports drink company BioSteel, which will become the team’s official hydration partner.
BioSteel secures multiyear partnership with US Soccer
The United States Soccer Federation has announced a multiyear sponsorship deal with sports drink company BioSteel.
BioSteel brings in Toronto Raptors as latest NBA partner
The National Basketball Association’s Toronto Raptors have signed a multiyear partnership with sports nutrition company BioSteel, which has been designated the official sports drink of the team.
BioSteel named Philadelphia 76ers’ official sports drink
The National Basketball Association's Philadelphia 76ers have signed a multiyear partnership with sports nutrition company BioSteel, which has been designated the official sports drink of the team