Apple

Football
Media

LG Smart TV owners in the United States are to receive Major League Soccer's Apple Season Pass free of charge for two months
Football
Finance & Law

Apple and Adidas, Major League Soccer's (MLS') two biggest commercial partners, have played significant roles in helping to secure Lionel Messi's impending move to Inter Miami, according to reports in…
Football
Sponsorship & Marketing

Major League Soccer has announced a pair of sponsorship deals ahead of the start of the 2023 season, extending the league's partnership with Audi and landing a new deal with RBC Wealth Management
Football
Media

Technology giant Apple is moving away from convention in the selling of commercials around its Major League Soccer coverage and is asking sponsors to buy season-long package spots rather than individual…
Football
Media

Tech giant Apple has gained the rights to place the Apple TV logo on the sleeves of all 29 Major League Soccer teams as part of the landmark, 10-year global rights deal between the two parties.
NFL
Sponsorship & Marketing

League completes five-year agreement with technology giant
Ice Hockey

Late July 2020 saw NHL partner Apple mark the return of hockey after its pandemic shutdown with a campaign called ‘Hockey Tape’, part of its ongoing ‘Shot On iPhone’ marketing platform.
Basketball
Fan Engagement

The National Basketball Association is partnering with Apple Music and independent music label UnitedMasters to create the Base:Line playlist, which is designed to showcase up-and-coming hip hop artists

Headphone brand Beats by Dre has signed a multi-year sponsorship and merchandise deal with the National Basketball Association (NBA)

Apple’s Beats by Dre has extended its Official Sound Partner deal with Chelsea FC. The new deal will run for three years, until the end of the 2020-21 season.
Football

German Bundesliga football club Bayern Munich has extended its partnership with music streaming service Apple Music. The new agreement will run until June 30, 2019