Amaury Sport Organisation

Running
Sponsorship & Marketing

The Paris Marathon’s organisers, Amaury Sport Organisation, have signed a major sponsorship renewal for the event with sportswear brand Asics. 
Cycling
Sponsorship & Marketing

Spanish logistics company Correos has renewed it official logistics operator sponsorship of Spain’s preeminent cycling race La Vuelta a España for 2021.
Cycling
Sponsorship & Marketing

Spanish Grand Tour cycling race La Vuelta a España has signed up soft drinks brand KAS as its official soft drink and supplier for the second consecutive year.
Cycling
Sponsorship & Marketing

Swiss watchmaker Tissot has renewed its sponsorship of the Tour de France, La Vuelta and cycling classics such as Paris-Roubaix, Liège-Bastogne-Liège and La Flèche Wallonne, all organised by the Amaury Sp…
Cycling
Sponsorship & Marketing

Amaury Sport Organisation, the organiser of cycling's Tour de France, has signed up government-owned sports betting operator Française des Jeux as a sponsor of the forthcoming women’s tournament.
Cycling
Media

Event promoter Amaury Sport Organisation has signed women’s Tour de France media rights deals with Eurovision Sport and French public-service broadcaster France Télévisions, with online mass participation tra…
Cycling
Sponsorship & Marketing

Cycling’s Tour de France will continue to be sponsored by French optician Krys. The three-year extension signed by the brand means it continues its association as a major partner of the event.
Cycling
Sponsorship & Marketing

Event organiser and promoter Amaury Sport Organisation (ASO) has signed up insurance firm AG as the main sponsor of Belgian cycling events, La Flèche Wallonne and Liège–Bastogne, two of the Ardennes cla…
Road Cycling
Sponsorship & Marketing

The Amaury Sport Organisation, organiser and promoter of the Tour De France, has signed up paint brand AkzoNobel as an official supplier to the event
Road Cycling
Sponsorship & Marketing

Japanese bicycle component manufacturer Shimano has stepped up its involvement in cycling by signing with the Amaury Sport Organisation (ASO), organisers of events including the Tour De France
Cycling
Sponsorship & Marketing

The Amaury Sport Organisation, organiser of the Tour de France, has extended its long-term association with telco Orange
Cycling
Sponsorship & Marketing

UCI WorldTour cycling team NTT Pro Cycling is looking for a new title sponsor after Japanese technology brand NTT opted not to renew its contract with the team beyond 2020
Cycling
Sponsorship & Marketing

Cycling’s Tour de France has added leading French olive oil brand Puget as an official supplier.
Cycling

Tyre company Continental opted to upgrade to a premium stage finish sponsorship package at this year’s Tour de France
Cycling

French sausage brand Cochonou has renewed its partnership with the Tour de France for another six years, until 2025
Cycling

Supermarket chain Carrefour has extended its main sponsorship of Spain’s La Vuelta grand tour cycling race for two more years.
Cycling

Technology brand NTT, formerly known as Dimension Data, has renewed its data provider agreement with Amaury Sport Organisation, the organiser of the Tour de France
Cycling

Japanese manufacturing brand Yamaha has signed a new partnership with the Tour de France and other leading cycling events staged by organiser Amaury Sport Organisation