All England Lawn Tennis Club (AELTC)
Mick Desmond: It’s not just about the rights fee
Jaguar eyes sales leap from Wimbledon deal
The Jaguar luxury car brand, has signed as the Official Car Supplier for this year’s Wimbledon tennis championships in a five-year deal.
Trio of partners seal Wimbledon extensions
Jaguar: Wimbledon supports increased sales ambition
The Jaguar sports car brand, part of the Jaguar Land Rover group, aims to double its sales revenue in the UK this year with the launch of new models. The sales push is backed by its sponsorship of the Wimbledon Tennis Championships as the Official Car supplier.
Jaguar serves up Wimbledon partnership
British car manufacturer Jaguar has reached a deal to become the official car of the Wimbledon Championships tennis grand slam.
Stella beer deal with Wimbledon not offered to market
The All England Lawn Tennis Club (AELTC), the organising body for the Wimbledon tennis championships, did not approach the market before signing beer brand Stella Artois as a top-level sponsor in a deal signed this month.
Stella Artois serves up Wimbledon deal
Belgian beer brand Stella Artois has agreed a five-year deal to become the official beer of the Wimbledon tennis championships through to 2018.