All England Lawn Tennis Club (AELTC)
British car manufacturer Jaguar has reached a deal to become the official car of the Wimbledon Championships tennis grand slam.
The Jaguar sports car brand, part of the Jaguar Land Rover group, aims to double its sales revenue in the UK this year with the launch of new models. The sales push is backed by its sponsorship of the Wimbledon Tennis Championships as the Official Car supplier.
The All England Lawn Tennis Club (AELTC), the organising body for the Wimbledon tennis championships, did not approach the market before signing beer brand Stella Artois as a top-level sponsor in a deal signed this month.