All England Lawn Tennis Club (AELTC)

Latest Features

Technology partner IBM helped the AELTC deliver a digital experience to help Wimbledon fans bereft at the Covid-enforced cancellation of the 2020 tournament.

The sponsorships of the four tennis Grand Slams – plus the ATP and WTA Tours – had a combined contract value of approximately $367m in 2020.

With Wimbledon 2020 cancelled due to Covid-19, Official Water Evian rewarded UK heroes fighting the pandemic with a ticket/experience giveaway for the 2021 tournament.

At Wimbledon 2019, a campaign to promote the electric Jaguar I-PACE was led by a smartphone app on which tennis fans could test their serve to win tickets, supported by multi-platform media.

Under the five-year global deal, Oppo will become the first Official Smartphone Partner of The Championships, Wimbledon, as the event is officially known.

The organiser of the Wimbledon tennis tournament has signed a new partnership with Chinese smartphone brand Oppo – its first ever with an Asian brand.

The All England Lawn Tennis and Croquet Club has announced a host of renewals with sponsors of its Wimbledon championships

British car manufacturer Jaguar has reached a deal to become the official car of the Wimbledon Championships tennis grand slam.

Belgian beer brand Stella Artois has agreed a five-year deal to become the official beer of the Wimbledon tennis championships through to 2018.

Features

PROJECT DETAILS Sponsorship title: Jaguar XF Sportbrake Reveal: Official Car Partner of AELTC, The Championships, Wimbledon Duration of sponsorship: July 2015 – July 2017 E

PROJECT DETAILS Sponsorship title: Stella Artois, Official Beer of The Championships, Wimbledon Duration of Sponsorship: 2014 to 2018 Entered by: Octagon Worldwide Limited

Last week, The All England Lawn Tennis Club renewed its Official Wimbledon Tennis Ball supplier deal with tennis equipment maker Slazenger for four more years

The Jaguar luxury car brand, has signed as the Official Car Supplier for this year’s Wimbledon tennis championships in a five-year deal.

The Jaguar sports car brand, part of the Jaguar Land Rover group, aims to double its sales revenue in the UK this year with the launch of new models. The sales push is backed by its  sponsorship of the Wimbledon Tennis Championships as the Official Car supplier.

The All England Lawn Tennis Club (AELTC), the organising body for the Wimbledon tennis championships, did not approach the market before signing beer brand Stella Artois as a top-level sponsor in a deal signed this month.

The UK’s Lawn Tennis Association agreed a reduced-value renewal with its top sponsor Aegon last month, as the life insurance and pensions brand acquired a smaller package of rights for the 2014 to 2017 c…