All England Lawn Tennis Club (AELTC)

French sports equipment manufacturer Babolat has stepped up its association with the Wimbledon Championships by agreeing a deal to become an official partner of the grand slam tennis event

Robinsons has ended its sponsorship deal with the Wimbledon Championships, one of the longest-running brand associations in sport

Deal with AELTC primarily cash-based with limited value in kind Fuse agency provided advice on strategy and sponsorship valuations IMG agency also involved in discussions

British telco Vodafone has signed women’s US Open champion Emma Raducanu as its grassroots tennis  ambassador – adding to the brand’s profile in UK tennis as a sponsor of the Wimbledon tennis championships. In

Telecoms operator Vodafone has signed up as the ‘Official Connectivity Partner’ of the Wimbledon tennis championships in a five-year deal with the All England Lawn Tennis and Croquet Club (AELTC).

Sponsorships of the four tennis Grand Slams – plus the ATP and WTA Tours – had a combined contract value of approximately $373m (€322m) in 2021, up about one per cent on the $369m recorded last year.

The All England Lawn Tennis and Croquet Club (AELTC), organiser of the Wimbledon Championships, has extended its deal with Keith Prowse to be its official hospitality provider

The All England Lawn Tennis and Croquet Club (AELTC), organiser of the ongoing Wimbledon Championships, has collaborated with brand and customer experience agency VMLY&R London to launch a new streetwear…

The All England Lawn Tennis & Croquet Club (AELTC), organiser of the Wimbledon Championships, has entered the non-fungible token market in a collaboration with 2013 and 2016 men’s champion Andy Murray a…

Luxury car brand Jaguar has renewed its sponsorship of the All England Lawn Tennis and Croquet Club (AELTC) as the official car of tennis' Wimbledon Championships

The All England Lawn Tennis and Croquet Club (AELTC), organiser of the Wimbledon Championships tennis Grand Slam, has appointed former IMG and Universal Music Group executive Gus Henderson as its new commercial…

Technology partner IBM helped the AELTC deliver a digital experience to help Wimbledon fans bereft at the Covid-enforced cancellation of the 2020 tournament.

The sponsorships of the four tennis Grand Slams – plus the ATP and WTA Tours – had a combined contract value of approximately $367m in 2020.

The All England Lawn Tennis Club (AELTC), organiser of the Wimbledon Championships, has announced it has renewed official supplier deals with Rolex, Jaguar and Robinson’s.

With Wimbledon 2020 cancelled due to Covid-19, Official Water Evian rewarded UK heroes fighting the pandemic with a ticket/experience giveaway for the 2021 tournament.

Craft gin brad Sipsmith has been named as the first 'Official Gin Partner' of the Wimbledon Championships. The deal was made by the tournament organisers the All England Lawn Tennis Club (AELTC)

At Wimbledon 2019, a campaign to promote the electric Jaguar I-PACE was led by a smartphone app on which tennis fans could test their serve to win tickets, supported by multi-platform media.