All England Lawn Tennis Club (AELTC)

Tennis

The All England Lawn Tennis and Croquet Club (AELTC) has appointed Sara Hunter, formerly of the English Football Association, as its head of brand partnerships and hospitality for the Wimbledon Championships
Tennis

Kevin Farrar said the sponsorship's longevity represents its success and showcasing technology is at its heart.
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The All England Lawn Tennis and Croquet Club (AELTC) is preparing for a watershed Wimbledon Championships, driven by its new sponsorship agreement with Barclays. Faaez Samadi reports.
Tennis

The All England Lawn Tennis and Croquet Club (AELTC) has announced that Stella Artois has re-joined Wimbledon's portfolio of sponsors
Tennis

IMG will continue to represent broadcast and sponsorship rights to the Wimbledon Championships after agreeing to an exclusive ‘long-term’ extension with the All England Lawn Tennis and Croquet Club (AE…
Tennis

Tennis sponsorships across the four Grand Slams and the ATP and WTA Tours reached a combined value of approximately $378m (€374.9m) in 2022, up a sizeable 12 per cent from the 2021 total of $338m and a strong indicator of the commercial recovery from the Covid-19 pandemic over the previous two years.
Tennis

Barclays will see its logo feature on the umpire’s chair at the Wimbledon Championships as part of its record sponsorship signed with the All England Lawn Tennis & Croquet Club (AELTC).
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Bank replaces HSBC as banking sponsor Deal is the biggest in AELTC’s portfolio Significant uplift due to major court-side exposure T
Tennis

The All England Lawn Tennis Club (AELTC) has announced a new multi-year sponsorship deal with UK bank Barclays
Tennis

The All England Lawn Tennis and Croquet Club (AELTC) has merged its commercial, communications and marketing functions into a single position to be held by Usama Al-Qassab, the former Walt Disney marketing…
Tennis

French sports equipment manufacturer Babolat has stepped up its association with the Wimbledon Championships by agreeing a deal to become an official partner of the grand slam tennis event
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Robinsons has ended its sponsorship deal with the Wimbledon Championships, one of the longest-running brand associations in sport
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Deal with AELTC primarily cash-based with limited value in kind Fuse agency provided advice on strategy and sponsorship valuations IMG agency also involved in discussions
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British telco Vodafone has signed women’s US Open champion Emma Raducanu as its grassroots tennis  ambassador – adding to the brand’s profile in UK tennis as a sponsor of the Wimbledon tennis championships. In
Tennis

Telecoms operator Vodafone has signed up as the ‘Official Connectivity Partner’ of the Wimbledon tennis championships in a five-year deal with the All England Lawn Tennis and Croquet Club (AELTC).
Tennis

Sponsorships of the four tennis Grand Slams – plus the ATP and WTA Tours – had a combined contract value of approximately $373m (€322m) in 2021, up about one per cent on the $369m recorded last year.
Tennis

The All England Lawn Tennis and Croquet Club (AELTC), organiser of the Wimbledon Championships, has extended its deal with Keith Prowse to be its official hospitality provider
Tennis

The All England Lawn Tennis and Croquet Club (AELTC), organiser of the ongoing Wimbledon Championships, has collaborated with brand and customer experience agency VMLY&R London to launch a new streetwear…