AFL (Australian Football League)

AFL Aussie rules football club St Kilda has struck a two-year deal with Lion Dairy & Drinks that will see its Dare Iced Coffee brand become the team’s principal partner from the 2015 season.

AFL Aussie rules club Collingwood has reached a three-year deal, from 2015 to 2017, to make fuel retailer United Petroleum a major partner.

Online betting company BetEasy has reached a long-term deal to become the official betting partner of the AFL Aussie rules league.

AFL Australian rules football team St Kilda has agreed an initial three-year sponsorship deal with cleaning company AMC Commercial Cleaning.

AFL Australian rules football club North Melbourne has agreed a kit deal with New Zealand-based sportswear brand Canterbury.

The AFL Aussie rules league has opened up a new commercial category after entering into a partnership with national equipment hire company Coates Hire.

The AFL Aussie rules league has moved to end a sponsorship deal between its affiliated league in Europe and Royal Brunei Airlines in the wake of controversy surrounding the adoption of Sharia laws in the southeast Asian country.

Insurance group QBE has extended its principal partnership with AFL Australian rules football team Sydney Swans by three years until the end of 2019.

AFL Australian rules football team Sydney Swans has entered into a one-year partnership with global travel search company Skyscanner.

AFL Australian rules football team Western Bulldogs has announced a sponsorship extension with major partner Mission Foods until the end of the 2017 season.

AFL Australian rules football team Gold Coast Suns has reached a sponsorship agreement with locally based retail food brand manager and franchisor Retail Food Group.

AFL Australian rules football team Richmond has announced a two-year sponsorship deal with tile business collective Elegance Tiles.

Commercial airline Virgin Australia has increased its presence within the Australian Football League by agreeing five-year sponsorship deals with Australian rules football teams Fremantle Dockers and West Coast Eagles.

AFL Australian rules football team West Coast Eagles has announced energy provider Infinite Energy as an official partner.

Food products manufacturer Mars has expanded its involvement in Australian rules football by signing a three-year deal to become the official confectionery partner of the AFL league.

Steelworks company Apex Steel has become a joint-major partner of Australian rules football team Port Adelaide.