AFL

Australian Rules Football
Sponsorship & Marketing

Nine months on from the Australian Football League (AFL) appointing TGI Sport to manage its in-stadia signage, both parties have established a new agency, Lumen8 Media, to take on the job.
Australian Rules Football
Sponsorship & Marketing

The Australian Football League (AFL) has named Chinese electronics company TCL Electronics as the league’s official 'TV & Whitegoods' partner, as well as a sponsor of a hospitality area within the AFL-owned M…
Australian Rules Football
Sponsorship & Marketing

The Australian Football League (AFL) has named laundry detergent brand Omo Australia as its first ‘Official Changeroom Partner’.
Australian Rules Football
Sponsorship & Marketing

Crypto
Australian Rules Football
Sponsorship & Marketing

Wellness tech company Therabody signed two Australian sports league sponsorships this April, having entered the local market under its former Theragun corporate name in late 2019
Australian Rules Football
Sponsorship & Marketing

Tech wellness company Therabody, best-known for its Theragun massage therapy device, has signed as the Australian Football League’s official recovery partner.
Aussie Rules
Sponsorship & Marketing

The AFL has signed up German tyre brand Continental as a new sponsor for the 2021 AFL Premiership season and extended its key airline carrier deal with Virgin Australia
Badminton
Events

Cristiano Ronaldo has signed an exclusive partnership with Chinese video-sharing app Kuaishou to provide short-form videos to his Chinese fans – Sportsmoney.c
Aussie Rules
Sponsorship & Marketing

The world’s top-selling bourbon brand Jim Beam has renewed as the ‘Official Dark Spirits Partner’ of the Australian Football League (AFL) for two more seasons, from 2020-21 to 2021-22. T
Australian Rules Football
Sponsorship & Marketing

Google Australia made its third deal with the Australian Football League (AFL) in three years when it signed as an Official Partner of the AFL, including new rights to the AFLW women’s league, last month.
Aussie Rules
Sponsorship & Marketing

Google Australia, an arm of the international search engine and internet technology giant, has extended its sponsorship with the Australian Football League (AFL) for three more seasons
Australian Rules Football

Running throughout the 2019 AFL season, Clangers Happen was a comic campaign pushing the idea that insurance brand AAMI is there to help when things go wrong.
Australian Rules Football
Finance & Money

Sponsorship deals worth more than A$7m (€4.1m/$4.4m) ) per year are under threat from the collapse of Virgin Australia into voluntary administration, SportBusiness can reveal.
Australian Rules Football
Sponsorship & Marketing

Australian retail group Coles has signed as the Official Supermarket of the Australian Football League (AFL) and Australian Football League Women’s (AFLW) in an exclusive five-year deal.
Aussie Rules
Sponsorship & Marketing

The Australian Football League has renewed its sponsorship contract with online gambling network BetEasy
Australian Rules Football
Marketing

Car hire company Hertz has signed a three-year sponsorship deal with Australian Football League team Melbourne Football Club in the 'Major Partner' category
Aussie Rules

Australian Football League team Brisbane Lions has signed a two-year sponsorship deal with gym chain Snap Fitness
Aussie Rules

The Australian division of technology company Google has entered into a partnership with the AFL Aussie rules football competition