Australian National Rugby League team Wests Tigers has sealed a shirt sponsorship deal through 2016 under a broader partnership with social broadcaster XCast.
For the remainder of the 2014 campaign and the following two seasons, XCast’s logo will feature on the back of the Wests Tigers jersey.
XCast is a subsidiary of the Moment Media group, which is represented on the team’s playing shorts.
Under the partnership with Wests Tigers, XCast will provide dedicated year-round coverage of the team from Sydney through its social broadcast app, with users receiving alerts whenever a live broadcast takes place and enjoying continuous access to on-demand content.
Moment Media founder and long-time Wests Tigers supporter Ron Creevey said: “We’ve seen the exposure of Moment Media continue to grow and look forward to building the XCast brand over the coming years with Wests Tigers. It’s an exciting development for Wests Tigers fans, the club is set to be the first in Australia to have a 24 hours a day, 7 days a week, dedicated social broadcast network.”