Indigo Group, a company specialising in contracting, outsourced payroll and the umbrella industry, has agreed a deal to become the new title sponsor of domestic rugby union club competition the Premiership.
Terms of the deal with the Welsh Rugby Union were not disclosed, but it will commence with the 2019-20 season.
Indigo succeeds Principality Building Society, which ended its title sponsorship of the semi-pro league at the end of last season, after a 14-year association.
The Premiership is being restructured from a 16- to 12-club league from 2019-20, with a one-up, one-down system being introduced for promotion and relegation.
WRU group chief executive Martyn Phillips said: “Moving to a 12-team competition will concentrate playing and coaching resources with the aim of improving standards and the re-introduction of promotion and relegation will add jeopardy to the competition.
“The primary purpose of the Indigo Group Premiership is for clubs to represent their communities in striving to become the best club in Wales. The league also provides the opportunity for emerging professionals to get valuable game time in a hard fought and competitive league.”