Cardiff University has been announced as the title sponsor of the 2016 World Half Marathon Championships.
The International Association of Athletics Federations (IAAF) event will take place in the Welsh capital on March 26 next year.
More than 300 leading distance runners will compete in Cardiff, alongside up 25,000 amateur competitors, with the race set to attract television coverage in more than 100 countries worldwide.
Cardiff University will use its sponsorship of the championships to promote public health initiatives.