German 1.Bundesliga football club VfL Wolfsburg has agreed a three-year sponsorship deal with brake manufacturer ATE.
ATE, part of the Continental group, will become a premium partner of Wolfsburg joining Adidas, Autostadt, Panasonic, Veltins and Volkswagen Bank.
Ingo Sczesny, ATE’s head of communications for commercial vehicles and aftermarket, said: “Professional football, as by far the most popular sport worldwide, has proven to be excellent for Continental as a central communications platform. With our VfL Wolfsburg commitment we consciously integrate ourselves into the parent group’s sponsorship strategy.”