Personal care brand Wilkinson Sword has entered into a partnership with the German Handball Bundesliga domestic club competition.
The deal will run for two seasons, from 2016-17 to 2017-18.
Wilkinson Sword will have a presence at all Bundesliga ‘Premium Events’ and will also receive branding exposure on the league’s social media platforms and via official communication materials. The deal also includes hospitality opportunities.
In addition, Wilkinson Sword will work with the Bundesliga on joint activities for the ‘Movember’ charity initiative, which encourages men not to shave during November to help raise money for and awareness of various cancers, including prostate cancer.