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Handball Bundesliga club extends with main sponsor

German Handball Bundesliga club HSG Wetzlar has extended its partnership with the Licher brewery, its main sponsor.

Licher will continue as the club’s main sponsor until the end of the 2018-19 season, before becoming a co-sponsor from the 2019-20 campaign. The new deal will run until June 30, 2023.

Licher has served as HSG Wetzlar’s main sponsor since 2010 and benefits from exposure on the front of the team’s shirts.

Under the new agreement, the brewery will also receive LED advertising exposure during home games, ticket and hospitality packages and serving rights in VIP areas at the club’s Rittal Arena Wetzlar.