International sports supplement brand Etixx Sports Nutrition has entered into a major partnership with Australian rugby union club Western Force, which competes in the Super Rugby competition.
The deal will run for three years, from the 2015 season until 2017.
Under the agreement, Etixx branding will appear on the collar of players’ jerseys as well as on the front of the team’s training wear.
Etixx, which will launch in Australia in January, will host a series of clinics to educate local club rugby players on the relationship between nutrition and performance. Local clubs will also have access to Etixx products for the duration of the partnership.
Etixx is already established in the sports sponsorship market through partnerships with the likes of English Premiership rugby union outfit London Irish and French Ligue 1 football club Lille. It is also due to become a major sponsor of the Tour Down Under cycling event in Australia.