Pental has agreed a two-year deal for its White King household cleaning brand to become the official ball partner of AFL Australian rules club Western Bulldogs.
Under the deal, White King branding will appear on the match ball used in Western Bulldogs home matches.
The sponsorship deal will come into effect at the start of the 2014 AFL season, which is scheduled to begin in March.
Western Bulldogs finished 15th in the 2013 AFL Ladder.