German Bundesliga football club Werder Bremen has entered into a new partnership with Chinese tyre manufacturer LingLong Tire.
The deal will begin immediately and run until the end of the 2014-15 season.
Under the deal, LingLong Tire will benefit from branding placement on advertising boards inside the club’s Weserstadion home ground.
LingLong Tire now joins other advertising board sponsors such as Bauhuas, Sport2000 and Paddock’s.
Werder Bremen is yet to win a game in the 2014-15 season and currently sits bottom of the Bundesliga with just four points.