Spanish Liga football club Valencia has secured a regional partnership with Asia-facing online betting operator S36.com.
The one-season deal will run for the duration of the 2016-17 campaign.
S36.com will serve as the club’s official betting sponsor in Asia and gain access to club and player images for use in marketing campaigns in the region.
Peter Draper, director of marketing at Valencia, said: “We have a lot of interest in entering in China and continuing to develop our presence in all of the Asian markets, thanks to agreements such as this one with S36.com.”