Spanish Liga football club Valencia has extended its partnership with global video games company Electronic Arts.
The deal will run for three years, from the 2014-15 season until 2016-17.
Under the deal, the company’s EA Sports brand will continue to serve as the club’s official gaming partner.
EA Sports will also install a number of gaming pods in the family zone at the club’s Mestalla Stadium, as well as in the Student’s Lounge and the Valencia CF Fanzone. The hubs will allow supporters to play Fifa 15, the latest instalment in EA Sports’ Fifa series.
In addition, Valencia and EA Sports have also developed a bespoke EA Sports experiential box for hospitality guests and EA selected players to access during Valencia home matches. The box will feature luxury gaming chairs, multiple screens, gaming consoles and the latest EA games.