Belgium

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Telecommunications company Orange has chosen basketball for its first sponsorship agreement in Belgium in order to support the brand’s launch in the market.

Belgian pay-television broadcaster Telenet has signed this month as a sponsor of the UCI Cyclo-cross World Cup in 2015-16 and as the event’s title sponsor, from 2016-17 to 2019-20, in a deal that gives Telenet extensive broadcast rights to the series.

Transportation insurance company TVM is using sports sponsorship as a story-telling platform and a tool to drive client engagement.

Belgian pharmaceutical company Omega Pharma has made its sports nutrition brand Etixx the joint-title sponsor of the Omega Pharma - Quick-Step Pro Cycling Team from 2015 to 2017.

Belgian First Division A club RSC Anderlecht has launched a new naming rights deal with Lotto, Belgium’s national lottery.

Belgium's national lottery, Nationale Loterij, and sealants and adhesives brand Soudal have extended their title sponsorship deals with the Belgian UCI WorldTour cycling team

Belgian First Division A side Club Brugge has signed a new front-of-shirt deal with online gambling brand Unibet

The Fiba Europe Basketball Champions League (BCL) will step up sponsorship sales after a record-breaking third season, SportBusiness Sponsorship has learned