Belgium

In 2018-19, BNP Paribas Fortis’ season-long ‘Purple Cam’ stadium selfie initiative gave every RSC Anderlecht fan an exclusive photo-led experience within the team’s Constant Vanden Stock Stadium.

Belgian First Division A club RSC Anderlecht has launched a new naming rights deal with Lotto, Belgium’s national lottery.

Belgium's national lottery, Nationale Loterij, and sealants and adhesives brand Soudal have extended their title sponsorship deals with the Belgian UCI WorldTour cycling team

Belgian First Division A side Club Brugge has signed a new front-of-shirt deal with online gambling brand Unibet

The Fiba Europe Basketball Champions League (BCL) will step up sponsorship sales after a record-breaking third season, SportBusiness Sponsorship has learned

The Royal Belgian Football Association (KBVB) has signed a four-year extension to its partnership with soft drinks manufacturer Coca-Cola

The First Division A, the top tier of club football in Belgium, has entered into an innovative partnership with cryptocurrency trading platform Sorare

Belgian UCI WorldTour cycling team Quick-Step Floors has signed a multi-year sponsorship deal with brewery Alken-Maes. The brewery’s alcohol-free brand, Maes 0.0

Chinese sportswear manufacturer Peak has entered into a partnership with the Belgian Olympic Committee

Asian online gambling company D88.com has agreed a deal to become title sponsor of the European Masters snooker event.

Belgian Pro League football club Sporting Charleroi has agreed a partnership with Italian sportswear manufacturer Kappa.

The Royal Belgian Football Association (KBVB) has entered into a partnership with watchmaker Ice-Watch.

Online betting operator 888sport has agreed a deal to become title sponsor of World Snooker’s European Masters.

Belgian Pro League football club Anderlecht has extended its partnership with its main sponsor, financial services company BNP Paribas Fortis.

US sportswear brand New Balance has made its first move into the Benelux market by agreeing a kit supplier deal with Belgian First Division A football club Standard Liege.

German financial services company Allianz has agreed a deal to become the main shirt sponsor of Belgian ProLeague football club Anderlecht during the team’s campaign in the 2017-18 Uefa Champions League European club competition.

Belgian Pro League football Club Brugge has signed Italian sportswear manufacturer Macron as its new kit supplier.