Belgian Pro League
Anderlecht signs long-term sleeve sponsorship deal with Napoleon Sports
Pro League club Anderlecht has agreed a new four-season sponsorship deal with Napoleon Sports that will grant the Belgian betting and gaming operator shirt sleeve branding rights
Union Saint-Gilloise strikes tie-up with Orange Belgium ahead of Champions League debut
Union Saint-Gilloise (USG) has announced a sponsorship deal with telecoms operator Orange Belgium ahead of its first appearance in the Uefa Champions League
Chief business officer Monbaliu to leave Belgian Pro League
Leander Monbaliu, chief business officer at the Pro League, is to leave the Belgian football club body later this month.
Monbaliu has been with the Belgian league for close to a decade in various guises
Belgium’s Pro League extends football management game licensing deal
Pro League, the governing body for Belgian football’s top two divisions, has renewed a licensing agreement with Gamebasics, the developer of the online football management title Online Soccer Manager.
Pro League and Belgian clubs to access GumGum Sports’ sponsorship analytics
Belgian football’s Pro League has signed an agreement with artificial intelligence-based sponsorship analytics platform GumGum Sports.
Bwin secures Pro League betting streaming rights in wider sponsorship tie-up
Online betting operator Bwin has secured betting streaming rights in Belgium to the country’s top-tier Jupiler Pro League as part of a wider sponsorship agreement.
Anderlecht replaces main sponsor BNP Fortis Paribas with Belfius-owned brands
Belgian Pro League club Anderlecht has signed a new front-of-shirt deal with Belfius Insurance that will give branding rights to two Belfius-owned brands
Maes beer returns to scene of former glories at Standard Liège
Belgian Pro League club Standard Liège has welcomed back the Maes beer brand – a former main shirt partner – to its sponsorship roster.
Proximus echoes Telenet calls for Pro League refund, ends club sponsorships
Proximus has joined fellow Belgian telecoms operator Telenet in calling for a repayment of a tranche of its broadcast rights fee if the country’s Pro League season is not completed.