UK Athletics
UKA targeting supermarkets and FMCG brands through new joint venture
The head of UK Athletics believes a new joint venture with London Marathon Events and the Great Run Company will allow it to create compelling new cross-property sponsorship opportunities and introduce a new spirit of ‘entrepreneurialism’ to the national governing body.
UK Athletics lays bare commercial struggles with £3.7m loss
The continued absence of a title sponsor and long-term broadcast partner has thrown a spotlight on the financial plight of UK Athletics (UKA), which was spared from bankruptcy by Nike frontloading a significant…
Müller to end seven-year main sponsorship of UK Athletics
German dairy products company Müller will end its long-running main sponsorship of UK Athletics at the end of this year.
UK Athletics taps Two Circles to drive commercial growth
Sports marketing and data technology company Two Circles has been appointed by UK Athletics to help develop and execute marketing strategies that drive commercial revenue growth for the governing body
Irwin Mitchell adds UK Athletics to portfolio in Rocket Sports-brokered deal
UK legal firm Irwin Mitchell has signed as the ‘Official Legal Partner’ to UK Athletics in a three-year agreement.