Uefa Euro 2024
Uefa turns to China’s BYD to fill Euro 2024 car sponsor void
China's BYD Partners, one of the world’s leading manufacturers of new energy vehicles (NEV), has been unveiled as a major sponsor of Euro 2024 taking place in Germany, the heart of the European automotive i…
Booking.com renews with Uefa as men’s and women’s Euros sponsor
Uefa, European football's governing body, has announced that Booking.com has renewed its sponsorship of both men's and women's editions of the European Championship
Deutsche Telekom expands Euro 2024 presence with national sponsorship
German telco Deutsche Telekom has furthered its association with Euro 2024 by becoming a national sponsor of the event
Deutsche Bahn adds Euro 2024 to sponsorship portfolio
Deutsche Bahn, the national railway company of Germany, has agreed a deal to sponsor the Uefa Euro 2024 national team tournament, which will take place in its home country
Telepass and VW deals allow FIGC to increase ‘mobility sector’ income
The FIGC has maximised its 'mobility' sector sponsorship income by signing deals with Telepass and VW Italia. Matthew Glendinning reports.
Lidl signs on to sponsor home Uefa Euro 2024
Supermarket group Lidl has signed a multi-year agreement to become an Official Partner of Uefa Euro 2024 and the European Qualifiers leading in to next year’s national team football tournament in its h…
Engelbert Strauss strengthens Uefa ties with Euro 2024 sponsorship
Workwear and safety products company Engelbert Strauss has strengthened its association with Uefa by becoming a sponsor of the 2024 European Championship in Germany
Gazprom renews Champions League deal, expands into international competitions
Russian energy giant Gazprom has extended its sponsorship of the Uefa Champions League and expanded its association with European football’s governing body to include national team competition rights.