The AFL Australian rules football league has announced kitchen and home storage container manufacturer Tupperware as an official partner for its 2014 season.
Tupperware Australia and New Zealand joins the AFL’s stable of commercial partners in the homeware category.
Tupperware’s sponsorship with the AFL will be activated across a number of platforms throughout the season, including advertising and signage at games; on site activations; product sampling and pop-up booths.
Automotive manufacturer Toyota is the AFL’s premier partner, while soft drinks giant Coca-Cola, beer brand Carlton Draught and banking group NAB are major partners.