Telecommunications company Telecom Italia (TIM) has secured an extension to its long running partnership with Lega Serie A, which encompasses title sponsorship of Serie A, the top division of Italian football, and other competitions.
The agreement is for the next three seasons, running from 2015-16 to 2017-18.
TIM will also remain the major sponsor of the league’s associated competitions the Coppa Italia, Supercoppa and Primavera.
Lega Serie A president Maurizio Beretta said: “The continuation of the partnership with our historical partner, in what is the longest sponsorship on the Italian football scene demonstrates well the affinities and common objectives shared by Telecom Italia and us. We are celebrating the extension of this relationship of great value to both parties and in 2018 we will achieve 20 years of collaboration.”
The financial terms of the renewed deal between Lega Serie A and TIM were not disclosed.