Threadneedle Investments has agreed to a partnership with the 2013 World Triathlon Grand Final, which takes place in London in September.
As well as encouraging its employees and clients to take part in the event, the international investment manager will also extend its support to sports-related community organisations via the Threadneedle Foundation.
The event, part of the International Triathlon Union’s World Series, will take place in Hyde Park from September 11-15 – marking the first time the city will host the Grand Final.
Upsolut, the marketing agency of the ITU World Triathlon Series and part of the Lagardere Unlimited Group, brokered the deal.