Specialist tennis mobile application Tennis Central has sealed a sponsorship deal for this year’s Citi Open tournament.
The Citi Open, which features ATP World Tour men’s and Women’s Tennis Association tournaments, will take place at Washington’s Rock Creek Park Tennis Center from August 1-9.
Tennis Central has claimed that the deal is the first time that a third-party tennis application will sponsor an ATP World Tour tournament.
On the opening day of the event, Tennis Central will sponsor Fan Match Day, where fans can enjoy tennis clinics and activities at Rock Creek Park.
Tennis Central will also host a booth featuring interactive demonstrations and will premier its first official made-for-television advertisement. Its users will receive promotional offers on tickets for the Citi Open, live updates and information on autograph and photo opportunities with professional tennis players.