Financial services company TaxSlayer has agreed a six-year naming rights partnership with Gator Bowl Sports for the Gator Bowl American football college game.
Known as the TaxSlayer.com Gator Bowl since September 2011, the TaxSlayer Bowl will take place under its new title for the first time in 2015.
Beginning in 2015, the TaxSlayer Bowl will feature a team from the Southeastern Conference that will serve as the anchor team versus an opponent from the Big Ten Conference or the Atlantic Coast Conference, which also includes the University of Notre Dame.
That agreement with the schools, along with a deal with US sports broadcaster ESPN, also runs for the next six years. The next edition of the TaxSlayer Bowl will be played in Jacksonville, Florida on January 2, 2015.