Swiss watchmaker Tag Heuer has agreed a deal to sponsor the 2016-17 World Rugby Sevens Series.
Tag Heuer will serve as the official timekeeper and official watch of the series.
The company will promote its #DontCrackUnderPressure motto throughout the season, with spotlight videos to feature on World Rugby’s digital platforms.
“We are very proud to be the first luxury watch brand to enter into the world of rugby sevens,” Tag Heuer’s global sports director, Marc Biver, said. “The team spirit of rugby sevens ties in with Tag Heuer’s #DontCrackUnderPressure motto. The HSBC World Rugby Sevens Series will give a tremendous visibility to Tag Heuer all around the world.”
The Women’s Sevens Series got underway yesterday (Thursday) in Dubai, with the men’s season having kicked off earlier today.