Work and safety wear manufacturer Engelbert Strauss has signed up as an official sponsor of the Swiss Football League.
The length of the deal was not disclosed, but the agreement has been activated with immediate effect.
Under the agreement, the Engelbert Strauss brand will receive exposure alongside other sponsors such as Allianz Suisse, Nissan, Sporttip and Swisscom brand visibility across the top two divisions in Switzerland.
The deal was brokered by the InfrontRingier agency, the official marketing partner of the Swiss Football League.
The agency said that two million fans follow the league’s action.