South African Rugby Union (SA Rugby)
Features
One Nation, One Jersey (One Beer) – Castle Lager & the South African Football Association/SA Rugby/Cricket South Africa
In March 2019, Castle Lager leveraged its trio of South African national team sponsorships with a campaign revolving around a blended national team jersey, with live events, experiences, TV and social content and on-pack work.
Standing out in crowded South African telecoms marketplace
Rugby union is an increasingly attractive proposition to South African telecoms companies because of its ABC1 audience that can afford subscriptions fees for pay-television platforms. Rugby union is broadcast exclusively on pay-television in South Africa. This audience has led to a crowded sponsorship marketplace.
Springboks sign five-year kit extension with Asics
South Africa Ruby has signed a five-year kit supply extension with Japanese sportswear brand Asics
SA Rugby lands new sevens sponsor
SA Rugby, the governing body of rugby union in South Africa, has named beer brand Castle Free as the new headline sponsor of its sevens teams.
MTN replaces Vodacom as SA Rugby headline sponsor
SA Rugby, the governing body of rugby union in South Africa, has agreed a deal for MTN to become its new headline sponsor after rival telecommunications company Vodacom opted to step aside from the role.
SARU secures new main sponsor for Currie Cup
Business solutions provider Nashua has agreed a deal with the South African Rugby Union to become the new main sponsor of the Currie Cup domestic competition.