South African Rugby Union (SA Rugby)

Latest Features

Rugby union is an increasingly attractive proposition to South African telecoms companies because of its ABC1 audience that can afford subscriptions fees for pay-television platforms. Rugby union is broadcast exclusively on pay-television in South Africa. This audience has led to a crowded sponsorship marketplace.

South Africa Ruby has signed a five-year kit supply extension with Japanese sportswear brand Asics

SA Rugby, the governing body of rugby union in South Africa, has named beer brand Castle Free as the new headline sponsor of its sevens teams.

SA Rugby, the governing body of rugby union in South Africa, has agreed a deal for MTN to become its new headline sponsor after rival telecommunications company Vodacom opted to step aside from the role.

Business solutions provider Nashua has agreed a deal with the South African Rugby Union to become the new main sponsor of the Currie Cup domestic competition.