Global agency to develop American team to service growing sector
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Premier League Sorare NFT deal based on minimum guarantee and share of royalties
The Premier League's licensing deal with digital collectibles and fantasy game company Sorare is based on a minimum guarantee payment and a share of royalties. Matthew Glendinning takes a closer look at the mechanics of the deal.
Reconfigured Expedia deal sets precedent for new Champions League sponsorship tier
The structure of Expedia’s latest sponsorship agreement with Uefa sets a precedent for the creation of a new sponsorship tier for the men’s Champions League. Matthew Williams reports.
Continental Tyres targets greater share of voice with RFU deal
Continental Tyres believes it can gain a more significant share of voice in the uncluttered rugby market than it would from a sponsorship deal in football. Faaez Samadi reports the tyre brand's new sponsorship agreement with the English Rugby Football Union.
Sportfive adds Giants to esports representation roster
The Sportfive agency has further enhanced its esports portfolio by agreeing an alliance with Spanish organisation Giants
Sportfive adds Singapore-based Ampverse to esports portfolio
Asian esports and Web3 organisation Ampverse has appointed the Sportfive agency as its exclusive global commercial representative
Sportfive adds Immortals sales role to growing esports portfolio
US-based esports organisation Immortals has appointed the Sportfive agency as its exclusive global commercial sales agency
Solary esports team adds Lutti in latest Sportfive-brokered deal
French esports team Solary has signed confectionery brand Lutti as a sponsor in a deal brokered by the Sportfive agency