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Latest Analysis
Virtual Mascot Programme – Kumho Tyre & Tottenham Hotspur
With mascots excluded from stadia after the Premier League's restart in June 2020, Spurs mascot sponsor Kumho Tire pivoted to develop a virtual junior mascots program.
Oppo focused on India-hosted events in new ICC cycle
The International Cricket Council has renewed its global partnership with Chinese smartphone manufacturer Oppo at a rights fee increase of about 19 per cent
ISG starts F1 global betting sponsorship sales with 188Bet deal in Asia
Interregional Sports Group, the global data and betting rights partner of the FIA Formula One World Championship, got its global sales process off to a strong start with a deal in Asia with online betting…
Trek retains Segafredo as co-title sponsor of UCI WorldTour team
Italian coffee brand Segafredo has extended its title sponsorship presence in UCI WorldTour cycling
Salesforce aligns with Team USA, LA28, and NBCUniversal in seven-year deal
Salesforce, the American cloud-based software company, has secured a multiyear partnership with Team USA and the Los Angeles Olympic and Paralympic Games in 2028, as well as an agreement with NBCUniversal …
Team Sunweb becomes Team DSM in new sponsorship deal
Pro Cycling's Team Sunweb will switch title sponsors to nutrition, health and sustainable living specialist DSM from 2021
ASO signs AkzoNobel as Tour De France official supplier
The Amaury Sport Organisation, organiser and promoter of the Tour De France, has signed up paint brand AkzoNobel as an official supplier to the event