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Premier Tech joins Israeli UCI WorldTour team as co-sponsor

Alex Dowsett of Israel Start‐Up Nation in the the 2021 UK National Road Championships. (Photo by George Wood/Getty Images)

Canadian technology and industrial company Premier Tech has joined the UCI WorldTour cycling team, formerly known as Israel Start-Up Nation, as co-title sponsor from the 2022 season.

Under the new Israel-Premier Tech team name, the company will replace the Tel Aviv-based Start-Up Nation Central, which had been a co-title sponsor since the Israeli team joined the UCI WorldTour in 2020.

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