Outdoor clothing brand Dæhlie has agreed a deal to sponsor the Ski Classics series of long-distance skiing events.
Dæhlie will serve as the official clothing partner of the series for its 2016-17 season, which begins next month.
“For us it's valuable getting a brand like Dæhlie as our partner,” Ski Classics chief executive David Nilsson said. “They are a true quality brand and they share our passion for long-distance skiing. The Ski Classics concept is built upon long distance skiing and outdoor experience.
“Preparations in training, competitions as well as the life in between, all requires quality clothing. Now we have the most interesting brand in this segment as our partner. Together we will launch a merchandise platform for the tour connecting even closer to the fans and recreational skiers taking part in the tour.”
The 2016-17 Ski Classics campaign gets underway with a prologue event in Pontresina, Switzerland on November 27. Further events will be staged in Italy, China, Austria, Switzerland, Czech Republic, Sweden and Norway before the series finale in Ylläs-Levi, Finland on April 8 next year.