Canadian asset management company Sentry Investments has signed a three-year partnership with Maple Leaf Sports & Entertainment.
The agreement, which runs from 2015 to 2017, encompasses MLSE and the company’s NHL ice hockey and NBA basketball franchises, the Toronto Maple Leafs and Toronto Raptors, along with their home arena – Air Canada Centre.
A primary goal of the partnership is to improve the lives of children and youth through sport and education, with particular focus on those living in at-risk communities.