German software company SAP has secured a multi-year marketing and technology partnership with the City Football Group.
SAP will be the official cloud software provider to the organisation, which operates English Premier League club Manchester City, Major League Soccer franchise New York City FC, Australian A-League Melbourne City and Yokohama F Marinos of Japan’s J-League.
Khaldoon al Mubarak, chairman of City Football Group, said: "This partnership is as important as it is broad, stretching across all entities within the City Football Group. In SAP we have found a technology partner that is committed globally to our businesses and one that shares our constant drive for innovation. Our common ambition is to create groundbreaking football specific technology solutions and products and I have every confidence that we will be successful.”
SAP’s HANA platform will used to roll out cloud-based solutions across the City Football Group’s business operations, while being leveraged to enhance fan experience at its clubs home stadia. This includes an interactive digital insights wall at Manchester City’s Etihad Stadium that will show real-time analytics and insights during matches.