Steakhouse restaurant chain Rock & Ribs has entered into a partnership with Campeonato Brasileiro Serie A football club São Paulo.
Financial terms of the deal, which will see Rock & Ribs’ branding appear on the club’s shorts during the 2016 season, were not disclosed.
The signing of the partnership coincides with the opening of a new Rock & Ribs restaurant at the club’s Morumbi Stadium. São Paulo fans, partners and employees will benefit from promotional offers at the new diner as part of the deal.
São Paulo will wear its Rock & Ribs-branded shorts for the first time during its Copa Libertadores match against Venezuelan team Trujillanos later today (Tuesday).