HomeNewsNewsBeerFootballPortugal

Porto agrees renewed deal with main sponsor

Portuguese Primeira Liga football club FC Porto has renewed its partnership with beer brand Super Bock.

The new deal will run until 2024, with Super Bock to retain its position as a main sponsor of the club.

Super Bock will continue to benefit from brand exposure on the team’s playing kit, training gear and other equipment.

The company will also be promoted at Porto’s Estádio do Dragão stadium and support the club’s handball, basketball, roller hockey and cycling teams through its Vitalis water brand.

Super Bock first partnered with Porto in 1994 and has been a main sponsor of the club since 2009.

Pinto da Costa, president of FC Porto, said: “We seek stability and partners of which we are proud, hence we bet on the extension of these contracts. We are going to keep with New Balance until 2025, with the Super Bock Group until 2024 and with Altice until 2023, which is very important to us because we do not like to change when we are well (set).”