Cricket South Africa
Features
One Nation, One Jersey (One Beer) – Castle Lager & the South African Football Association/SA Rugby/Cricket South Africa
In March 2019, Castle Lager leveraged its trio of South African national team sponsorships with a campaign revolving around a blended national team jersey, with live events, experiences, TV and social content and on-pack work.
Worn As One – New Balance & Cricket South Africa
New Balance launched the 2018-19 Proteas kit with a multifaceted, seven-month campaign called ‘Worn as One’.
Audi enters CSI space as partner of Cricket South Africa
PROJECT DETAILS
Sponsorship title: Audi, Official Vehicle Partner to Cricket South Africa and the Proteas
Duration of sponsorship: 2014-2017
Entered by: Levergy Sports and Entertainment Marketing
CSA deal embeds New Balance in South African cricket
PROJECT DETAILS
Sponsorship title: New Balance, Official Technical Kit Partner to Cricket South Africa and the Proteas
Duration of sponsorship: 2015-2020
Switch in sponsorship fortunes for SA cricket and rugby
Top-tier sponsorship deals made in the last two months with the national governing bodies of cricket and rugby union in South Africa reflect a shift in the commercial success, if not popularity, of these two major sports in the country.
New Balance furthers growth plans with Cricket South Africa extension
Cricket South Africa has struck a five-year extension to its partnership with US sports apparel and equipment manufacturer New Balance
Castle Lager to headline South African summer Tests
South African beer brand Castle Lager will be the headline sponsor of the upcoming cricket Test series between South Africa and opponents Pakistan and Sri Lanka.
Mzansi Super League grants kit exposure to Global Citizen
The Mzansi Super League, the new domestic Twenty20 competition launched by Cricket South Africa, has partnered with Global Citizen, the movement which is seeking to eliminate extreme poverty by 2030
Ram returns to back South Africa’s T20 Challenge
Courier service Ram has agreed a deal with Cricket South Africa to become the title sponsor of the body’s T20 Challenge competition.
Indian cricket in a sponsorship world of its own
To mark the start of the Cricket World Cup in Australia and New Zealand this month, Sports Sponsorship Insider has completed a survey of the sponsorship portfolios for the boards of Australia, England, India, New Zealand, Pakistan, South Africa, Sri Lanka and the West Indies.