Cricket South Africa

In March 2019, Castle Lager leveraged its trio of South African national team sponsorships with a campaign revolving around a blended national team jersey, with live events, experiences, TV and social content and on-pack work.

New Balance launched the 2018-19 Proteas kit with a multifaceted, seven-month campaign called ‘Worn as One’.

Cricket South Africa has struck a five-year extension to its partnership with US sports apparel and equipment manufacturer New Balance

South African beer brand Castle Lager will be the headline sponsor of the upcoming cricket Test series between  South Africa and opponents Pakistan and Sri Lanka.

The Mzansi Super League, the new domestic Twenty20 competition launched by Cricket South Africa, has partnered with Global Citizen, the movement which is seeking to eliminate extreme poverty by 2030

PROJECT DETAILS Sponsorship title: Audi, Official Vehicle Partner to Cricket South Africa and the Proteas Duration of sponsorship: 2014-2017 Entered by: Levergy Sports and Entertainment Marketing

PROJECT DETAILS Sponsorship title: New Balance, Official Technical Kit Partner to Cricket South Africa and the Proteas Duration of sponsorship: 2015-2020

Courier service Ram has agreed a deal with Cricket South Africa to become the title sponsor of the body’s T20 Challenge competition.

Cricket South Africa has signed a new five-year deal with South African Breweries.

Top-tier sponsorship deals made in the last two months with the national governing bodies of cricket and rugby union in South Africa reflect a shift in the commercial success, if not popularity, of these two major sports in the country.

Financial services company Standard Bank has entered into a partnership with Cricket South Africa, under which it will become the headline sponsor of the national team in the Test, one-day international and Twenty20 formats.

Oxigen, an India-based associate brand of telecommunications company Blue Label, has expanded an agreement to sponsor the South Africa Twenty20 cricket team.

Cricket South Africa has signed up New Balance as the governing body’s new apparel and footwear supplier.

To mark the start of the Cricket World Cup in Australia and New Zealand this month, Sports Sponsorship Insider has completed a survey of the sponsorship portfolios for the boards of Australia, England, India, New Zealand, Pakistan, South Africa, Sri Lanka and the West Indies.

German automotive manufacturer Audi has reached an agreement to become the official vehicle partner of Cricket South Africa and the governing body's national team.

Electronics giant Samsung has agreed a three-year partnership with Cricket South Africa.

Business solutions group Nashua Limited has signed up as the principal sponsor of South African cricket team Cape Cobras for the 2014-15 season.