Watchmaker Royal London has reached a commercial partnership with the British Superbike Championship motorcycling series.
Terms of the deal were not disclosed, but the Condor Group brand takes the designation of official timekeeper for the British Superbike Championship and the Royal London logo will be identified and credited on the official event live timing service.
Royal London will gain worldwide exposure through the associated timing graphics embedded in the television feed from each event and it is also set to enjoy a comprehensive package of premium marketing rights in association with the series.
Special edition BSB watches are set to be launched by Royal London to retail around the world, while riders qualifying in pole position will receive commemorative watches prior to each of the championship’s 26 races. High-achieving riders will similarly benefit when the end-of-season titles are decided.
The opening British Superbike Championship event to be timed by Royal London will be at Brands Hatch, England, where the race weekend runs from April 18-21.