Canadian telecommunications company Rogers Communications has announced a multi-year partnership with NHL ice hockey franchise Edmonton Oilers.
The deal makes Rogers the official telecommunications sponsor of the Oilers, while the group has also acquired the official sponsorship and marketing rights for the franchise, its sister Western Hockey League team Edmonton Oil Kings and their home arena Rexall Place.
The telecommunication sponsorship of Edmonton Oilers includes extensive brand and advertising placements, arena signage, concourse, rink, in-ice, in-bowl and in-game applications.
Additionally, Rogers becomes the presenting sponsor of Oilers television broadcasters, along with the team’s official website and mobile app.
The Oilers sponsorship builds on Rogers’ established presence in sports across Canada. The company has a 38 per cent stake in Maple Leaf Sports & Entertainment, and owns and operates the Toronto Blue Jays MLB baseball club, Rogers Centre, and the multiplatform Sportsnet brand – the exclusive regional broadcaster of all Edmonton Oilers games.