Infront Sports & Media

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The overall value of the Vierschanzentournee (Four Hills Tournament) sponsorship portfolio has been affected by German sporting success in 2013-14.

Healthcare and pharmaceutical brand Abbott has signed the title rights to the World Marathon Majors (WMM) for four years, from 2015 to 2018, as part of a larger overall spend on the six-marathon series.

A price has been pitched for title sponsorship rights to the World Marathon Major (WMM) series, from 2015, Sports Sponsorship Insider understands.

Italy has more laws on its statute books than any other European country but Italians are famous for considering them to be mere suggestions, polite recommendations, even paternalistic forms of advice, rather than binding rules...

Infront Sports & Media has tied the marketing rights to the Vierschanzentournee - Four Hills Tournament - ski jumping events with around 15 other events to create a new commercial programme for the International Ski Federation’s annual Ski Jumping World Cup.

The European Handball Federation has secured the first-ever presenting partner for the qualifying campaign to its men’s European Championship with German workwear manufacturer Engelbert Strauss signing u…

Private banking and asset management group LGT has agreed a deal to sponsor ice hockey’s pan-European club competition the Champions Hockey League.

German automotive manufacturer BMW has extended its partnership with the Infront Sports & Media agency, through which it will continue to sponsor a host of winter sports properties.

Swiss watchmaker Edox has been named as the official timekeeper of this year’s European Curling Championships, which will take place in St Gallen, Switzerland.