Multinational electronics company Panasonic has announced a two-year sponsorship agreement with French Ligue 1 football club Paris Saint-Germain.
Under the deal, Panasonic will install LED televisions throughout PSG’s Parc des Princes home and engage with fans through a series of special events and the club’s social media channels.
On Saturday, Panasonic celebrated the launch of the partnership at PSG’s home match versus Bastia with one spectator winning its DMC-FZ72 camera.
A 4-0 victory maintained the reigning French champion’s unbeaten start to the Ligue 1 season and it leads the standings by two points from Monaco following seven wins and three draws in 10 games.