Nivea Men has agreed a three-year deal to become an official sponsor and provider for French Ligue 1 football club Paris Saint-Germain from the 2013-14 season.
Under the deal, the male grooming company will benefit from an integrated presence at all PSG home games via multi-screen advertising at the club’s Parc des Princes stadium.
In addition, Nivea Men and PSG will work together on various television advertising campaigns and special events at sales outlets and on digital platforms.
Reigning Ligue 1 champion PSG currently sits third in the league table with three wins and two draws so far from the 2013-14 season.