A new brand has emerged as favourite to acquire the naming rights to Barcelona’s Camp Nou stadium redevelopment.
According to Spanish media outlet Marca, Scranton Enterprises, a private equity and venture capital firm specializing in growth capital and small and mid-caps companies, is looking to buy the rights.
The Dutch company is closely associated with the Catalan pharmaceutical company Grifols which was the previous favourite for the naming rights.
Scranton will not name the stadium itself but will manage the process of finding a brand, or brands, that want to name the stadium.
According to reports, negotiations are at an advanced stage with the club hoping to finalise the agreement before the end of the year.
Scranton is reportedly willing to pay anything between €300m ($340m) to €330m for the rights, but wants a longer payment period than the club’s preferred 20 years.
Scranton’s sales model would be to vary the naming rights partner on a regular basis over the contract.